The Buzz Blog

5 Ways Transcripts Help Qual

In qualitative research, there is a lot of information coming out of any focus group or interview. Processing the findings can be a task that is not as easily done if there are multiple interviewers on a project.  Adding transcription to your research process helps your research in many ways. We found 5 suggestions to make the most impact.


  • Speed Up Analysis
    Transcripts can be easily navigated to gain insights while in text form. Exact quotes can be pulled, and the researcher can discover common themes that occur across interviews or groups. Reading is much easier and faster than audio and that helps cut down on the time needed for analysis.


  • Details are present
    Audio recordings are made, and then every word is transcribed. If the pauses, and the umms and ahhs, are also relevant, these can be captured as well in the transcript. When relying on the notes from research, rather than a full transcript, so much can be missed. Verbatim transcripts of the discussion capture every word for your research.


  • Saves time & Cost
    Completed transcripts can save time and energy as the researcher has the words of the interviews all in one place. If using Enhanced Interactive Transcripts, the transcripts are also linked to the video. This allows for more of the budgeted hours to be spent on analysis and insights.


  • Collaboration is Easier
    Transcripts can be accessed easily by multiple researchers on a project. They can be shared, and quotes can be clipped by all members of the team.  If only notes are used, teamwork becomes more challenging, as the notes are probably more relevant to the moderator who was present in the interview. With a team approach to research, a transcript may make sharing much easier and collaboration with time saved the result.


  • Improves Understanding
    Not only is the transcript a full accurate document of the words in the research, but the speakers can also be identified. We know not only what a person said, but also who contributed those thoughts in the group, and then who said what afterwards. Transcripts can aid in accurately presenting the flow of the discussion.


With so much information involved in qualitative research projects, researchers need to know what resources are available to help them stay on track and meet the goals set for them. For researchers who don’t already make transcription a part of their process, now is the time to learn what a difference this can make in how efficiently a project runs. At FFTranscription, we know how important transcription can be for research projects of all sizes and can help researchers get accurate transcripts completed quickly.

Find out how FFTranscription can help researchers with our transcription services today.