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Empathy in Qualitative Recruiting

Our clients and the brands that have entrusted them to find insights and ways to understand how their products and services exist and are perceived in the market are of great value to us. As qualitative recruiters though, we are truly a hub…
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Verbatim Coding For Open Ends

Being top of mind is so important for a brand, and assessing whether that is happening can provide invaluable insights. Open ended questions are a great tool to understand the thoughts of your audience.  Once you have those questions answered…
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5 Tips for Virtual Meeting Success

While many companies and businesses were trending toward virtual teams and virtual meeting, social distancing has suddenly made Tele and Video Conferencing our new way of life. When we are unable to bring people face to face, video is the next…
Confidential Transcription

Transcription Confidential: 4 Essential Questions to Ask Your Transcription Firm

Confidentiality is of the utmost importance when it comes to your market research.  Respondents share thoughtful insights that help shape the future of the product or service that your client has entrusted us all to support, evaluate and suggest…
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Top 4 Ways a Great Moderator Helps Your Transcript

Many elements are part of the quality of your transcript including the sound, background noise, cross talk and the firm you select to transcribe. Still, those elements are not everything that plays a part in the best transcript. Although you…
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Protect Your Marketing Research When Transcribing

Security is so important when conducting marketing research. Teams are background checked, groups are locked away in secure focus group facilities and NDAs are signed by all. What happens when the audio is sent to be transcribed? Your…
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Transcription Services for Focus Groups

Focus group transcription saves time, cost, and also provides exact quotes from the respondents. With the conversation moving fast in a large group, it can be challenging for a moderator to engage while also trying to keep records of the views…
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