People say the darndest things.
And we code those things for you.

Focus Forward’s in-house, US-based coders are knowledgeable, meticulous and experienced in various aspects of market research data analysis. Our dedicated project management teams and time tested quality process guarantees satisfaction.

Project Management

A dedicated project manager reviews your data, suggesting the best methods and formats for your survey analysis. Each project is reviewed for content and assigned to a US-based coder, based on attributes applied to both the project and coder.

Coding Platform

Utilizing our preferred coding platform, Ascribe, coders are able to quickly organize and code large amounts of data.

Coding Quality Assurance

Our in-house QA team analyzes the verbatim correlating to the codebook structure, nets, subnets and codes, checking the coder’s judgment, consistency and accuracy.

Data Coding Services

  • Coding Rate
  • Consumer/Business $0.35 per open-end response
  • Other Specify $0.25 per response
  • Medical $0.59 per open-end response
  • IVR Coding $0.78 per open-end response
  • Codebook Creation $50.00 per codebook

Standard turnaround is 72 hours from approved codebook and receipt of all responses. Accelerated turnaround is available upon request and is priced per project.

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