Podcasts and Accessibility: Growing Your Audience with Transcriptions
You just uploaded a really great podcast on your sharing platform of choice. You’ve mapped out your target audience, pitched the episode to various outlets, and are ready to go.
But then you realize that you’ve only planned an audio recording of your program. How can those who are hard of hearing or deaf enjoy your podcast? Or maybe there is also a video component to your podcast. How can blind users enjoy your service?
According to Small Bizz Genius, “197 million Americans have heard about podcasts and 32% of Americans listen to podcasts at least once a month.”
Of that number, The National Institute on Deafness and Other Communication Disorders estimates that 37.5 million American adults aged 18 and over report some trouble hearing and that men are almost twice as likely as women to have hearing loss in the ages of 20 to 69.
Why do these statistics matter?
Studies show that men are more likely than women to listen to podcasts, with 36% of men saying they listen to podcasts monthly, while only 29% of women tune in.
Though men tune in more frequently, women are more likely to listen to the entire podcast when they do listen. With that being said, a large portion of possible consumers are left out of your marketing equation.
How can we fix that?
Hiring a podcast transcription service is a great option for your business. At FFTranscription, your podcasts are transcribed by a human to ensure the highest quality is achieved for your customers. Podcast transcription takes your audio and turns it into text, enabling you to reach more users with your podcast content by performing in web searches with text.
If you do have a video component to your podcast, you may also want to use text rich descriptions and captions to further make your podcast accessible to all audiences.
Bottom line, transcriptions or closed captions need to be accurate and timely when uploading your podcast in order to reach the largest audience possible.
Make Sense and Money by Transcribing Podcasts and Videos
Growth Marketing Pro estimates that advertisements on a podcast range from $200 per episode to $25,000 for a one-episode spot. This number fluctuates by listeners and subscribers but regardless, companies are looking to expand their network. Podcasters can be part of that growth.
By transcribing your podcast, you, in turn, grow your network and your marketing possibilities.
Who to Turn To for your Podcast Transcriptions
Transcriptions are essential for podcasters. But really, who has the time to transcribe their own episodes?
At FFTranscription, we have the experience and the ability to accurately transcribe your audio recording in a short amount of time. Whether your podcast is a one-on-one interview, an exciting tale, or just a couple of guys and gals talking about random stuff, we’re ready to bring your text to life.
Contact us today and see how we can help! Give FFTranscription a call at 215-367-4040 and keep your business focused and moving forward.